The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: New Media Innovation & Development / Web Sites
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
The Cape Town Experience
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
Reality Advertising
Agency: DDB Brasil / São Paulo
Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website
Agency: Tribal DDB Sydney / Sydney
Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
9-Hour Gesture
Agency: Dentsu / Tokyo
Client: Bascule Inc. Category: New Media Innovation & Development / Banners
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: New Media Innovation & Development / Movies
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06046N
Award:
2006 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06047N
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06048N
Award:
2006 Interactive Bronze Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06049N
Award:
2006 Interactive Merit Award
Agency:
Bernstein-Rein / Kansas City
Client:
Ruby Tuesday
Title:
Chomp Champ
Category:
New Media Innovation & Development / Games
Annual ID:
06247N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
New Media Innovation & Development / Games
Annual ID:
06248N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Corporation
Title:
The Cape Town Experience
Category:
New Media Innovation & Development / Animation
Annual ID:
06249N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Reality Advertising
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06242N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
DENTSU INC.
Title:
Dentsu Creative School
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06243N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Axel Springer AG
Title:
BILD Seite*1Girl - Digital Installation and Website
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06244N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett and Arc Worldwide Canada / Toronto
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06245N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Sydney / Sydney
Client:
McDonald's Australia
Title:
McDonald's Corporate Website
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06246N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Bascule Inc.
Title:
9-Hour Gesture
Category:
New Media Innovation & Development / Banners
Annual ID:
06241N